About the role
Title: Marketing Director (Part-Time / Fractional)
Company: Traffic by Intent (TXI)
Type: Part-time — approx. 2–3 days per week, contract or fractional
Location: Remote (US)
Reports to: Head of Growth
About TXI
Traffic by Intent is the intent layer for paid search. We identify why customers are searching, generate messaging matched to that intent, and prove the incremental effect through testing against a control.
We work with 50+ enterprise advertisers whose accounts represent more than $2B in annualized paid-search spend, in education, fintech, insurance, B2B software and marketplaces. Our business has been growing at approximately 2× year over year, and we believe focused marketing leadership can help us grow even faster. The constraint now is proof, distribution and demand — not technology.
We're building and intend to own the Intent Marketing category.
The role
You'll be our first dedicated marketing hire and the operator who builds the program.
This is a build role, not a management role. There is no internal marketing team to inherit or execute through — you'll be writing, publishing, briefing contractors and securing client permissions yourself.
We have a plan in outline: the priorities are set, the sequence is roughly mapped, and we know what proof we need. What we don't have is someone to pressure-test it, sharpen it into something better than it is today, and then run it. That's the job.
What you'll own • Proof and case studies. Turn client results into rigorously documented, reusable assets — permissions secured, metrics reconciled, controls documented. One case becomes a case study, an award entry, a conference session and a content series. • Research and content. A flagship paper twice a year, quarterly data briefs, monthly data-led content and weekly LinkedIn publishing — all drawn from proprietary search data. You'll work with our analysts to turn account data into publishable findings. • Website and demand capture. Ship a proof-first site early, then run paid search, SEO/GEO and retargeting around one primary CTA: request an Intent Assessment. • Demand generation. Build and personally execute an account-based motion against a named target list, weighted toward private-equity portfolios and large in-house search teams. • Awards, speaking and PR. Build the evidence pack, manage the submission calendar, draft client-led session abstracts, and support two executives publishing consistently. • Partner marketing. Co-marketing with in-housing consultancies, measurement platforms and audit tools.
Sales, assessment delivery and solutions engineering sit outside this role and are resourced separately.
Who we're looking for
We're open on background, and expect strong candidates from one of two directions:
The SaaS / martech platform marketer. You've marketed a B2B software platform with a considered, multi-stakeholder sale — ideally adtech, martech, analytics or measurement. You've built a demand engine from close to zero.
The agency marketer. You've run marketing for a performance or media agency, or a specialist practice inside one. You know how paid search actually works, and you know how to get a client to say yes to being named.
Required • 6+ years in B2B marketing, with end-to-end ownership of a demand or category program • Working familiarity with paid search, or deep experience marketing to performance-media teams • A writer — this role produces a lot of words, and you'll produce most of them • Comfort with measurement claims, and the judgment to stop us publishing a number we can't defend
Preferred • Packaging client case studies through permissions and legal review • Awards and speaking submissions (US Search Awards, Search Engine Land, Digiday, SMX, ANA) • Marketing to private-equity operating partners or in-house teams at large advertisers
Not a fit if you need a team to execute through, a defined brand system to work inside, or a long runway before first output. You should expect to ship meaningful work within your first 30 days.
How success is measured
Qualified conversations and Intent Assessments generated, conversion to paid pilots and customers, customer proof published, award shortlists and wins, sessions delivered, and research citations. Not traffic, followers or raw download counts.
To apply
Send a short note on which of the two backgrounds above describes you, plus one example of a proof asset you've built — a case study, research report or award entry — and what it produced to caleb@trafficbyintent.com.