Fractional VP of Product Technology

Fractional VP, Product & Technology Digital Platform & Systems Integration Leader

Location: Hybrid (Lehigh Valley, PA)

Engagement: 6-Month Contract

Hours: Full-Time (40 hours/week)

About the Role We are seeking a Fractional VP, Product & Technology to lead the design, integration, and launch of a unified digital platform for a growing organization.

This role is responsible for connecting content, audience engagement, and revenue systems into a single, cohesive digital experience. You will work across leadership, marketing, content, and development teams to translate vision into a fully functional platform that supports audience growth, engagement, and conversion.

This is a hands-on leadership role requiring both strategic thinking and direct execution.

What You’ll Do Platform Strategy & Build • Design and lead the development of a unified digital platform

• Create clear, intuitive user journeys from first interaction through ongoing engagement and conversion

• Define MVP scope and future-state roadmap

Systems Integration • Integrate CRM, CMS, email marketing, and payment/donation systems

• Ensure seamless data flow across platforms

• Optimize and unify existing tools while introducing new solutions as needed

Audience & Revenue Infrastructure • Build systems that support audience growth, segmentation, and engagement

• Implement email marketing and automation workflows

• Enable clear pathways for conversion, subscriptions, or membership

Execution & Delivery • Translate business needs into technical requirements

• Lead implementation, including vendor coordination and oversight

• Ensure delivery is on time, within scope, and aligned with organizational goals

Cross-Functional Leadership • Partner with marketing, content, and development teams

• Align platform capabilities with messaging, campaigns, and growth objectives

• Establish workflows and collaboration across departments

What Success Looks Like • A live, fully functional digital platform

• Integrated systems across content, audience, and revenue

• Clear user journeys and improved engagement

• Increased audience growth, retention, and conversion

• Reduced system fragmentation and improved operational efficiency

RequirementsWhat We’re Looking For Core Experience • Experience building and launching digital platforms end-to-end

• Strong background in systems integration (CRM, CMS, email, payments)

• Experience working across product, technology, and marketing functions

• Proven ability to translate strategy into execution

Technical & Platform Knowledge • CRM platforms (e.g., Salesforce, HubSpot, or similar)

• CMS platforms (e.g., WordPress, Ghost, or similar)

• Email marketing and automation tools

• Martech stack and systems integration (APIs, data flow)

Leadership & Approach • Hands-on operator with a builder mindset

• Comfortable working in ambiguity and defining structure

• Strong communicator across technical and non-technical teams

• Experience in small to mid-sized organizations preferred

Additional Details • Fractional engagement with potential to extend beyond initial term

• Hybrid presence expected (local to Lehigh Valley preferred)

• Hourly rate range: $130–$150/hour