Fractional Head of Growth (Demand Generation Focus)
Fractional Head of Growth (Demand Generation Focus)
Founded in 2012 by Franchesca Van Buren, Esq., Insight Therapy Solutions is a leading telehealth provider delivering high-quality, accessible mental health care across the United States. We offer secure online therapy sessions for individuals, couples, and families, empowering clients to receive care wherever they are.
Our mission is to break barriers to mental health support through compassion, inclusivity, and innovation. We are proud to serve diverse communities with licensed clinicians who specialize in evidence-based, client-centered care.
At Insight, we believe that healing begins with connection, within ourselves, within our team, and with the people we serve. Together, we’re redefining what it means to care in the digital age.
Job Description
This is a remote position.
Position Overview
We are seeking a Fractional Head of Growth to take immediate ownership of lead generation and pipeline growth.
You will be responsible for deciding what channels to focus on, building execution plans, and holding the team accountable for output and results.
This role is ideal for a growth operator who has personally scaled lead generation and can quickly implement systems that produce results.
Primary Objective (First 90 Days)
• Increase total weekly inbound leads by 30-50% (from approx 160/wk to 210-240/wk), with measurable growth driven by scalable channels (for ex Google Search, referral partnerships, etc)
• Establish 2–3 reliable, scalable lead generation channels
• Implement a weekly reporting system tied to leads, conversions, and cost per leadFF
• Identify and validate true lead sources (eliminate “unknown” attribution)
• Launch or significantly expand at least one scalable acquisition channel (Google Search or equivalent)
• Increase total weekly leads by a minimum of 15–20%
• Present a clear 60-day execution roadmap with channel focus and expected outputs
Key Responsibilities
Demand Generation Leadership (Core Focus)
• Own and drive all lead generation efforts across the organization
• Identify and prioritize 2–3 high-impact acquisition channels (e.g., paid search, referral partnerships, SEO)
• Develop clear execution plans for each channel and direct the team to implement
• Rapidly test, launch, and iterate campaigns with a bias toward speed over perfection
• Direct and manage the existing marketing team (digital marketing + business development)
• Translate strategy into weekly execution plans with clear deliverables
• Hold team members accountable for output, timelines, and performance; provide coaching and structure to improve team effectiveness
Performance Tracking & Accountability
• Implement and maintain a simple, transparent KPI dashboard
• Use data to reallocate effort toward highest-performing channels
What This Role Is NOT
• Not a branding-only or long-term strategy role
• Not expected to perform routine execution tasks, but should be willing to step in selectively to unblock progress or accelerate results
• Not responsible for expanding into multiple channels simultaneously — focus and prioritization are required
Required Experience
• Demonstrated experience personally driving measurable increases in lead volume (not just managing teams or analyzing performance)
• Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output
• Experience operating in resource-constrained environments (small teams, limited budgets)
• Strong understanding of performance marketing and/or referral-based growth; ability to quickly diagnose problems and implement practical solutions
• Fractional role (approximately 10–15 hours per week)
• Monthly budget: $2,500–$3,000
• Initial term: 90 days, with extension based on performance
