About the role
Role & responsibilities
We're seeking a Fractional Senior Growth Operator to lead a comprehensive funnel rebuild over 16 weeks. This is a hands‑on execution role requiring deep expertise in US D2C health marketing and personal experience converting consumers in chronic‑care funnels. Key Responsibilities • Funnel Diagnosis (Weeks 1-3):
Audit existing customer acquisition funnel and produce a written diagnostic memo identifying root causes across four categories: tracking integrity, offer-market fit, creative/angle effectiveness, and post-click experience. Include probability weights and supporting evidence. • Campaign & Infrastructure Audit:
Review all live Meta and Google campaigns, landing pages, Hub Spot configuration, analytics setup (Post Hog, GA4, Meta CAPI), and compliance status (LegitScript, NABP certification, healthcare tier classification). • Competitive & Positioning Analysis:
Map iHealD's positioning against the live US competitive set and listen to customer calls to identify objection patterns and positioning gaps. • Go-to-Market Strategy:
Pressure-test three positioning thesis angles (e.g., GLP-1 Companion, Diabetes Reversal, CGM+) and recommend the lead thesis with supporting offer design and funnel architecture. • Offer Design:
Design pricing, inclusions, program length, eligibility criteria, and funnel architecture (ad landing quiz consultation enrollment) with proof assets and testing sequence. • Pilot Execution (Weeks 6-12):
Run a $7,000/month spend pilot without budget increase, shipping 2-3 new ad angles with creative briefs and rebuilding 1-2 landing pages aligned to the redesigned offer. • Tracking & Compliance Fixes:
Establish proper Post Hog event taxonomy, Meta CAPI with server‑side payload cleansing, Google conversion tracking, UTM hygiene, and resolve any LegitScript or certification gaps blocking campaign approval. • Hub Spot Lifecycle Setup:
Build lifecycle stages, nurture sequences (email + SMS), and abandoned‑funnel recovery flows aligned to the new funnel architecture. • Team Handoff (Weeks 12-16):
Co-screen and co‑interview three India‑based hires (Growth Lead, Performance Marketing Specialist, CRM & Lifecycle Specialist). Document the rebuilt funnel comprehensively: thesis, angles, creative briefs, landing pages, Hub Spot configuration, SMS sequences, success metrics, kill criteria, and scaling rules. • Founder Counsel:
Provide weekly 1:1 strategic guidance with honest dissent. Challenge offer, positioning, price, and program structure as needed. Identify and communicate product‑side vs. marketing‑side issues. Required Experience • D2C Health Funnel Expertise (Non‑Negotiable):
Personally driven first‑conversion or first‑100‑conversion stages of a US D2C health funnel in chronic‑care, GLP‑1, diabetes, CGM, metabolic, or directly adjacent space. You must be able to name the company, your role, the outcome, and provide a referenceable contact. • Growth Marketing Background:10‑15+ years total in growth/performance marketing with at least 4 years in US D2C health, telehealth, or chronic care. • Copywriting:
Personally written ad copy that converted on US health audiences (not briefed copywriters). • Platform Expertise:
Advanced hands‑on experience with Meta Ads Manager, Google Ads, Hub Spot (Marketing Hub + Sales Hub), GA4, and Post Hog. • Healthcare Compliance:
Experience navigating Meta 2025‑2026 healthcare tier restrictions (Tier 2/3) and technical workarounds. Experience navigating Google healthcare advertising policies and LegitScript/NABP certification processes. • Team Leadership:
Has hired and trained junior growth teams before. • US Healthcare Consumer Instinct:
Direct experience speaking to Americans with diabetes or on GLP‑1 medications. • Communication:
Strong written communication skills and ability to provide strategic counsel with honest dissent. Technical Skills
You should be proficient with: • Funnel diagnostics and root‑cause analysis • Offer design and positioning strategy • Ad copy writing and creative angle development • Meta Ads Manager (advanced, including Tier 2/3 workarounds) • Google Ads (advanced, including LegitScript‑certified accounts) • Hub Spot Marketing Hub + Sales Hub (advanced) • GA4 + Google Tag Manager (server‑side) • Post Hog with Max AI • Microsoft Clarity or Hotjar • Quiz funnel tools (Typeform, , Heyflow) • SMS platforms (QUO, Twilio basics) • Zapier • Looker Studio • Competitive intelligence tools (Atria, Superads) • AI tools (Claude/ChatGPT at fluency level) • Pixel debugging and analytics troubleshooting • Hub Spot workflow auditing • SQL query writing • Google Search Terms report analysis • First‑party data operations and server‑side CAPI payload cleansing Preferred candidate profile#J-18808-Ljbffr