About the role
The Leader NU Institute develops leaders who successfully implement AI across organizations. We're scaling — and we need someone to build our marketing engine from the ground up.
This is a fractional engagement designed to transition into a full-time executive seat as we grow.
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🎯 WHAT YOU'LL OWN
You'll lead all marketing, branding, lead generation, and growth initiatives while building a scalable, measurable marketing function.
• Develop and own LNU's annual marketing strategy
• Manage all marketing budgets with accountability for ROI
• Oversee digital advertising across channels
• Direct content strategy — brand, thought leadership, and demand gen
• Build strategic partnerships that extend reach and pipeline
• Manage agencies and contractors to measurable outcomes
• Analyze KPIs and ROI, reporting directly to the CEO
• Align every marketing dollar to revenue
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✅ WHAT YOU BRING
• 10+ years of B2B marketing leadership
• Professional services or education marketing experience
• Hands-on with LinkedIn, YouTube, Google Ads, and Meta Ads
• CRM and marketing automation experience
• Executive communication skills — comfortable advising a CEO
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💰 COMPENSATION (Year One, Contract)
• Monthly Retainer: $4,500
• Quarterly Performance Bonus:
– 250 qualified leads → $2,500
– 500 qualified leads → $5,000
– $500K in attributed pipeline → $5,000
• Annual Contract Value: $54,000–$70,000
Transitions to full-time after sustained revenue growth.