# Fractional Chief Marketing Officer — Christian Ministry Fundraising • *Agency:** IBX Digital • *Client:** Lespri Ministries (sponsored engagement) • *Type:** Fractional contract through IBX Digital • *Reports to:** IBX Digital leadership

About the Client

Lespri Ministries is a Christian mission that has served in Haiti since October 2013. The name comes from the Haitian Creole word for "Spirit," reflecting the ministry's conviction that lasting work in Haiti is accomplished by the Holy Spirit of God. The ministry's work is anchored in Isaiah 61 and applied to the people of Haiti.

Lespri's mission is to see the nation of Haiti transformed by valuing, educating, equipping, and empowering orphans, children, and youth, with particular emphasis on leadership training and practical life skills. That work is carried out alongside Christian evangelism and charitable outreach in the community.

The ministry operates a free elementary school serving nearly 200 students and graduated its first 9th grade class in 2021. Its charitable outreach program distributes food, provides medical assistance, and supports families in crisis. Lespri has remained one of the few functioning ministries in its region through years of political instability, gang violence, and economic deterioration that have forced most foreign organizations to withdraw.

Lespri is small, field-based, and founder-led. The organization maintains close, long-standing relationships with its donors and communicates directly from the field through its founder.

Presentation slide deck:

https://gamma.app/docs/uhwjva8v0bwlej0

Website:

https://www.lespriministries.com/

The Role

IBX Digital is creating the fundraising and donor development infrastructure Lespri needs for its next decade of work. The fractional CMO will lead that effort — setting the strategy, directing the team, and partnering with the founder to carry it out.

Responsibilities

Own the fundraising and communications strategy for the Lespri engagement

Partner directly with Elaine to ensure every piece of creative reflects the ministry's voice, theology, and field reality

Lead the IBX writers, designers, and developers assigned to the account

Create Lespri's corporate sponsorship program and sponsorship page

Direct website updates

Launch an automated donor acquisition funnel: Facebook ads, lead capture, a welcome email series introducing the founder and the ministry, and an invitation to monthly partnership

Attend Bi-Weekly meetings with the Founder

Report weekly to leadership on project progress

Once the program is in place, create regular reports on partners acquired, monthly recurring support, corporate sponsors secured, and engagement metrics

Ministry Fit and Alignment

The right candidate will bring a clear understanding of the following:

Lespri is a Spirit-led Christian mission. Strategy and execution should reflect that theology throughout the work.

The ministry's communications are led by the founder, and her voice is central to the donor relationship. The CMO will help extend that voice, not replace it.

Haiti is a difficult, volatile field. Communications cadence, creative choices, and fundraising appeals must respect the realities of working there.

Donor relationships at Lespri are long-term and personal. Communications should be warm, specific, and relational.

The ministry serves orphans and children. Every creative decision must reflect the dignity of the people represented in its stories and images.

Required Qualifications

Seven to ten years of marketing leadership

A record of fundraising for Christian ministries, preferably missionary or field-based

Paid social acquisition experience on Meta

Email automation and nurture sequence experience

Creative leadership — sharp briefs, sound judgment, high standards for writers, designers, and developers

A personal faith in Jesus Christ and alignment with orthodox Christian doctrine

Fluency in agency processes

Discretion and care in working with a founder-led ministry

Preferred Qualifications

Experience growing a ministry's digital fundraising base from a small foundation to a much larger one

Familiarity with Haiti or cross-cultural missions

Relationships in Christian donor or corporate giving networks

Experience creating corporate sponsorship programs from the ground up

Engagement

Fractional contract with IBX Digital, dedicated to Lespri, ideally extending to an ongoing retainer once the foundation is in place.

Application Questions • *1. Portfolio of prior work.**

Share two or three examples of Christian ministry fundraising programs you have led or significantly contributed to. For each, include the ministry, the role you had, the timeframe, the outcomes, and links or attachments to the actual work — websites, email sequences, ads, sponsorship pages, campaign materials. *Applications submitted without examples will not be reviewed.* • *2. Building self-sustaining fundraising.**

Describe a fundraising program you built that continued to grow or sustain itself after the initial launch phase. Walk through how you designed the acquisition, nurture, and retention components to work together over time, and share the metrics that demonstrate it was self-sustaining. • *3. Paid advertising experience.** *(Optional but preferred.)*

Tell us about your hands-on experience with paid digital advertising, particularly Meta. Have you run campaigns yourself, directed specialists, or both? Share one campaign in detail: the objective, the audience strategy, the creative approach, the budget range, and the results. • *4. Corporate sponsorship and digital communications.**

Describe a corporate sponsorship program you have created or significantly developed, and separately describe your approach to digital donor communications — email, social, and web. What principles guide your work in each, and what have you learned about what works for Christian ministry audiences specifically?

Fundraising Program Director for a Christian Ministry (Fractional CMO)