About the role
Solstice Training Institute is a growing healthcare education company focused on professional training and certification in interventional psychiatry, including Transcranial Magnetic Stimulation (TMS) and related treatments.
We are looking for an experienced, hands-on Fractional Head of Sales / Growth to build and scale our B2B sales engine.
This is not a traditional advisory or strategy-only fractional executive role. We are looking for someone who can identify opportunities, test sales channels, build the process, personally help close early deals, and ultimately create a system that can be handed off to a dedicated sales team.
The Opportunity
Solstice sells professional education and certification programs to individual clinicians, technicians, practices, and healthcare organizations.
Our current products range from approximately $500 to $4,500 per learner, with a significant opportunity to expand institutional and bulk sales to:
TMS and interventional psychiatry practices
Behavioral health organizations
Psychiatry groups
Hospitals and health systems
Universities and training programs
Device manufacturers and other industry partners
We already have the courses, subject-matter expertise, brand, website, and existing revenue. The next challenge is building a predictable and scalable revenue engine around them.
What You'll Own
Your initial mandate will be to develop and execute the sales strategy, including:
Identify and prioritize our highest-value B2B customer segments
Develop our institutional and bulk-purchase sales strategy
Build outbound prospecting campaigns
Create sales messaging, scripts, email sequences, and collateral
Establish and manage our CRM and sales pipeline
Develop pricing and volume-discount strategies
Personally conduct or participate in early sales calls and help close deals
Develop partnerships and referral channels
Improve conversion of inbound leads
Establish sales KPIs and weekly reporting
Determine which channels produce the strongest CAC and ROI
Recruit and help manage our first dedicated salesperson/BDR once the sales motion is validated
Gradually build a sales process that does not depend on the founder
What Success Looks Like
Our objective is to create a repeatable sales engine capable of producing $50,000+ per month in revenue without relying on founder-led sales.
We are especially interested in building a strong institutional sales channel where organizations purchase multiple training seats at once.
During the first 90 days, we would expect you to identify the most promising segments, launch outbound experiments, build a qualified pipeline, close initial B2B deals, and establish a measurable sales process that can be scaled.
Ideal Background
We're particularly interested in candidates with experience selling:
Healthcare education or professional training
Medical education / CME
Healthcare SaaS
Products or services to physician practices
Behavioral health or psychiatry products/services
Medical devices
Other B2B healthcare products in the ~$2,000–$25,000+ range
Experience in TMS, psychiatry, behavioral health, or interventional mental health is helpful but not required.
You should be comfortable operating in an entrepreneurial environment where you will both design the strategy and execute it yourself.
This is probably not the right role if your fractional executive work primarily consists of advising management teams or managing established sales departments.
Engagement
Fractional / contract
Approximately 5–15 hours per week initially
Initial 90-day engagement, with the opportunity to continue longer term
Remote
Compensation can include a monthly retainer plus performance-based compensation