About the role
We’re an established CBD and wellness ecommerce marketplace (we also sell B2B to doctor offices around the states) entering a much-needed growth phase. We’re looking for an experienced fractional CMO or senior ecommerce growth consultant to assess our current business and marketing efforts, identify the highest-impact opportunities, and build a practical growth and hiring roadmap.
This is an initial fixed-fee consulting project, with potential for ongoing advisory support. We plan to hire our own specialists to execute the recommendations.
Scope
Review our sales, margins, customer retention, marketing performance, Shopify customer experience, and current team.
Assess opportunities across organic social, paid media, email/SMS, SEO, creator partnerships, and website conversion.
Prioritize investments based on likely impact, cost, and business readiness.
Recommend a lean team structure: responsibilities, roles we can combine, specialist needs, hiring order, and estimated costs.
Deliver a realistic 90-day action plan with owners, budgets, and measurable goals.
Our available funding must support the entire business, including operations and inventory. Recommendations need to account for those obligations. We already have a strong content creator who helps manage our organic social media and an amazing email team, so we want to build around existing strengths.
Ideal experience
Demonstrated growth work with small or midsize ecommerce businesses.
Wellness industry experience preferred; CBD or regulated industry experience is a strong plus!!
Strong understanding of customer acquisition, retention, conversion, and profitability.
Experience building effective teams with employees and contractors (offshore hiring experience is a huge plus).
Ability to provide independent recommendations without requiring an agency package. Agencies have been a money pit/nightmare for us over the years.
Please include:
- ·Relevant examples and results.
- ·Your approach to this and information you would need.
- ·Proposed deliverables, general timeline, and fixed project fee.
-If you have wellness/CBD experience.
Please apply through Upwork only.