About the role
- ·Fractional CMO / Senior Growth Advisor — Consumer Health / Subscription App*
We are building a physician-led consumer metabolic health company combining a nutrition app with structured behavior-change programs.
We are looking for an experienced Fractional CMO or senior growth leader to help guide overall commercial strategy—not simply manage ads.
We already have product, development, marketing operations, lifecycle, analytics, creative and paid-acquisition resources in place. We need a senior leader who can help align and improve:
- ·Positioning and target customer strategy
- ·B2C acquisition and growth
- ·Pricing, packaging and monetization
- ·Onboarding, paywalls and conversion
- ·Lifecycle, retention and LTV
- ·Brand/creative strategy
- ·B2B partnerships and future outbound growth
- ·Marketing team/vendor priorities and budget allocation
Strong preference for someone with direct experience scaling a consumer health, weight-management, wellness, fitness or subscription business, particularly from early stage through meaningful revenue scale.
Experience with companies or categories similar to Noom, WeightWatchers, Calibrate, Hims/Hers, Ro, MyFitnessPal, Beachbody/BODi or digital health is especially relevant.
This can begin as a light fractional/advisory engagement and expand based on fit. We care more about strategic judgment and relevant operating experience than a specific number of hours.
Please briefly include:
- 1.The most relevant company you helped scale and your role.
- 1.The growth/result you were personally responsible for.
- 1.Your typical fractional/advisory structure and monthly cost.