About the role
We're looking for an experienced Fractional CMO to work closely with the founder of a growing UK health and wellness ecommerce brand. This is a part-time strategic role sitting above our creative team, helping us make smarter decisions across creative strategy, research, and overall growth.
What You'll Be Doing
- ·Turning customer research, reviews, and market insights into winning angles, hooks, and headlines for our ad creative
- ·Providing creative direction and quality control across our team of designers and video editors
- ·Ensuring briefs are strong and output is on strategy before anything goes live
- ·Advising on how our broader marketing ecosystem fits together including email, content, and landing pages
- ·Working closely with the founder to shape and evolve our overall growth strategy
What We Can Offer
- ·A part-time, ongoing fractional role with real strategic influence
- ·The opportunity to go full time with bonus/profit sharing for the right candidate
- ·Direct access to the founder with fast decisions and no corporate layers
- ·A lean, capable creative team already in place for you to direct
- ·The opportunity to shape a growing brand from an early stage
What We're Looking For
- ·Proven experience in a senior marketing or CMO role, ideally within DTC ecommerce
- ·Strong understanding of performance creative and what makes ads actually convert
- ·Experience turning customer research into compelling creative strategy
- ·Someone who can give clear, confident direction to a creative team
- ·Comfortable advising across the full funnel including email, content, and landing pages
- ·Media buying experience is a bonus but not a requirement