About the role
Job Description Job DescriptionThis is a remote position. Summary Backed by 20 years of success, LiveHappy Initiative helps people align career & lifestyle goals through flexible, purpose-driven work creating lasting results. We’re hiring a Fractional CMO to lead marketing strategy and accelerate measurable growth for our award-winning learning programs. This is a senior, performance-based leadership role ideal for an experienced CMO, VP of Marketing, or senior marketing executive who wants high impact with flexible hours.
What you’ll do
- ·Define and own high-level marketing strategy, positioning, and messaging for global reach.
- ·Build and optimize acquisition funnels to attract, engage, and convert senior professionals.
- ·Lead brand and content strategy to elevate visibility across digital and thought-leadership channels.
- ·Design performance metrics and dashboards to measure marketing ROI and drive continuous improvement.
- ·Coach and collaborate with cross-functional partners and external consultants to scale initiatives.
- ·Represent LiveHappy Initiative credibly in industry forums and peer groups.
RequirementsWhat success looks like (first 6–12 months)
- ·Clear, documented marketing strategy and roadmap aligned to revenue and growth goals.
- ·Measurable lift in qualified inbound leads to conversion rate.
- ·Launch of at least one scalable acquisition channel with demonstrable ROI.
- ·Strong external positioning: events, content placements, or partnerships that raise brand credibility.
Qualifications
- ·10+ years in senior marketing leadership (CMO, VP, Head of Marketing, or equivalent).
- ·Proven track record of building and scaling marketing programs that deliver measurable business results.
- ·Deep experience with digital acquisition, content/brand strategy, and performance analytics.
- ·Comfortable working in a flexible, performance-based engagement model.
- ·Excellent communicator and relationship builder; experienced working with senior peers.
- ·No cold calling required — role focuses on strategic leadership and high-value outreach.
BenefitsBenefits & Support
- ·Remote work with a flexible schedule.
- ·Performance-based structure with upside for results.
- ·Established strategies and systems you can leverage immediately.
- ·Access to a supportive global network of experienced professionals.
- ·Work that is meaningful, profitable, and aligned with your next chapter.
Compensation & Structure
- ·Performance-based compensation structure; details provided during hiring discussions.
- ·Flexible, fractional hours — scope and time commitment negotiable based on experience and results.
How to apply
Apply now to receive more details via email. If it feels like a good fit, we’ll schedule a short introductory call to explore whether this is the right step for you.
Experience: 5 years required