About the role
We are consumer products company based out of India but selling to the world. We are now looking to launch a series of products across wellness supplements, hydration and healthy snacks. Our launch markets are India and Singapore. We are seeking an experienced Fractional CMO to work with our founder on formulating our DTC strategy.
You must be a senior leader with experience launching a DTC brand from zero to one and experience across Shopify, Customer Lifecycle, Email, Meta and Google and Amazon. We are not looking for execution, but someone who can work with us and help train our team to execute.
Your Responsibilities:
- ·Build the e-commerce growth strategy and commercial roadmap.
- ·Help us prioritise across various acquisition channels – Amazon, Meta, Google, Email
- ·Review our current Shopify website and identify CRO opportunities and website improvements before launch.
- ·Develop a comprehensive customer retention strategy spanning email, repeat purchase, and customer lifecycle to strengthen loyalty and maximize customer LTV.
- ·Promotional planning and campaigns across channels.
- ·Review our P/L and unit economics and benchmark contribution margin and overall marketing profitability
Engagement:
- ·Fractional consulting to begin with
- ·Expecting approximately 10-15 focused hours with the founder
Requirements
- · 10+ years of DTC marketing experience in a strategic/leadership role
- · Strong experience across Amazon, Meta, Google, Klaviyo
- · SEO and AEO experience preferred
- · Global marketing experience preferred
- · Native English speaker
When you apply, please include at least 2 DTC brands you have worked with in their zero to one journey and what you were able to achieve (with relevant metrics). Also tell us what you were responsible for and your KPIs. Please keep your responses short and to the point.