About the role
Fractional CMO - B2C
LearnTastic
- ·Fractional / Part-Time Engagement
Location
Remote (Should be based out of USA)
About the Role
LearnTasticis hiring a Fractional CMO to own the B2C marketing function end-to-end - go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion.
Key Responsibilities
Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention) Own B2C brand identity, positioning, and messaging across web, email, and campaigns Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships Own core B2C metrics - CAC, LTV, conversion, retention - and report against them Direct and manage external agencies/vendors currently in flight Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct
Requirements
EdTech experiencerequired- direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable) Proventrack recordleading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateausimilar toLearnTastic's) Demonstrated success shifting a business from paid-led to organic-led acquisition Strong brand/positioning background, with hands-on (not just delegated) execution ability Prior fractional or interim CMO experience strongly preferred Comfortable working lean - this is a hands-on operator role, not a pure strategist seat Nice to Have
PLG (product-led growth) experience AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation) Experience managing multiple external agencies simultaneously Engagement
Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage. •