Strategy vs execution
The roles blur at small companies because one person often does both. But they're distinct jobs, and naming the one you actually need saves money and disappointment.
| Fractional COO | Head of Operations | |
|---|---|---|
| Owns | Operating model, org design | Process execution, delivery |
| Altitude | Strategy + people | Hands-on running |
| Scope | Cross-functional | Operations function |
| Manages | Function leads | ICs and coordinators |
| Fractional cost/mo | $2,000-$15,000 | $3,000-$8,000 |
When you need a fractional COO
You need someone to design the operating model: how teams are structured, how decisions get made, how functions coordinate, and what the company's operating rhythm should be. This is strategy plus people leadership — the COO decides how the machine should work and hires or directs the people who run it. Right when a company is scaling past founder-led operations.
When you need a Head of Operations
The model mostly exists, but execution is inconsistent — deadlines slip, ownership is unclear, tooling is a mess. A Head of Operations runs the processes day to day: SOPs, vendor management, delivery cadence, and tool implementation. More hands-on, more execution-focused, often a company's first dedicated ops hire.
Which to hire
If your problem is "we don't have an operating model," hire a COO. If it's "we have one but it's not running smoothly," hire a Head of Operations. The Head of Ops role is also a common stepping stone — many fractional COOs started there and took on broader strategic scope over time.